If You Purchased Tom’s of Maine Deodorant Or Toothpaste, A Class Action Lawsuit May Affect Your Legal Rights

What is this lawsuit about?

Purchasers of Tom’s of Maine deodorant and toothpaste (“Tom’s Products”) have sued Colgate-Palmolive Co. and Tom’s of Maine, Inc. (collectively “Defendants”), alleging that they misrepresented that the deodorant and toothpaste products are “Natural” when, in fact, they contain ingredients that are not natural. Defendants deny that they misrepresented the natural nature of Tom’s of Maine deodorant and toothpaste products, deny any wrongdoing, and deny the Plaintiffs’ allegations. The Court hasn’t decided whether the Defendants or the Plaintiffs are correct. By certifying the Class and issuing this Notice, the Court is not suggesting that the Plaintiffs will win or lose this case. The Plaintiffs must prove their claims in the litigation, including at a trial, if necessary.

What does the lawsuit provide?

The Plaintiffs are generally asking Defendants to provide a monetary recovery to the Class for damages resulting from the alleged mislabeling of the Tom’s of Maine deodorant and toothpaste products as “Natural.” Plaintiffs also seek to obtain all such other relief to which they may be entitled pursuant to New York, California, and Florida law, including, without limitation, actual, statutory, and punitive damages.

No money or benefits are available now because the Court has not yet made a decision whether Defendants did anything wrong, and the two sides have not settled the case. There is no guarantee that money or benefits ever will be obtained. However, your legal rights are affected, and you have a choice to make now.

Who is included?

The Court certified three classes against Defendants, including: all persons who purchased Tom’s of Maine deodorant and/or toothpaste products on or after September 24, 2015 in the state of New York; all persons who purchased Tom’s of Maine deodorant and/or toothpaste products on or after September 24, 2015 in the state of California; and all persons who purchased Tom’s of Maine deodorant and/or toothpaste products on or after September 24, 2015 in the state of Florida. If you purchased Tom’s of Maine deodorant or toothpaste products in either New York, California or Florida on or after September 24, 2015, you are a Class Member.

If you are a Class member, your legal rights will be affected whether you act or not. Read the Notice carefully to see what your rights and options are in connection with this class action lawsuit.